GREENVILLE, S.C. — The Greenville Swamp Rabbits are proud to unveil a new on-ice look with a refreshed set of jerseys for the upcoming 2020–21 season. The new jersey set breaks trends while continuing the tradition of a clean, strong brand identity with two of the most striking complimentary colors—midnight blue and copper orange.
"We're incredibly excited to unveil this new look for this upcoming season," said Spire Hockey President Todd Mackin. "We went through a lengthy design process to make sure that the Swamp Rabbits' brand is strongly represented, and that the uniform look stays true to our high standards of excellence throughout the organization."
Whether viewing this new look at the Bon Secours Wellness Arena, or on ECHL.TV, each of these jersey combinations will pop and continue the strong tradition of a bold, professional look that has been a staple in the presentation of Greenville Swamp Rabbits hockey.
"I wanted all three uniforms to have a classic sweater feel, a throwback vibe, paying homage to hockey's past, and a creating a renaissance of something new as well," said Jay Whitt, the Director of Creative Design & Game Operations. "Each color has a significant look all to itself that will appeal to our fanbase. There is something for everyone in each design, from the rugby tri-tone look on the orange, or the clean look of the white, and the classic look of the blue."
To pre-order your jerseys, head to shop.swamprabbits.com and reserve yours today.
HOME MIDNIGHT BLUE
The new midnight blue sweater showcases a reimagined look for the retro crest, which features the silhouette of a leaping swamp rabbit, a stylized carrot stick crossed with a serrated palmetto tree and a sharp waning crescent. The original design of the retro crest had a midnight blue background, but the background color was altered to be lit in the team's signature copper orange hue.
On the shoulder yoke, the team's secondary logo sits on either side of the collar, which strikingly pops with a white-lined collar. Also, in a break from the normal, the numbers on the sleeves and on the back of the jersey pop in brilliant white with an orange trim.
Along the same lines of breaking trends, the logo emblazoned on the clean white jersey is the vertical skating Swamp Rabbits logo. The white features a clean design that does not have the dual striping at the waist, giving the vertically inclined logo room to skate. The team's primary crest serves as the mark on the shoulder yoke.
The team numbers are midnight blue, with an orange trim on both the sleeves and the back. Orange is also prominently featured on the colored collar.
ALTERNATE COPPER ORANGE
The orange sweater is the only one in the 2020–21 collection that features the primary logo on the front. The organization added an orange alternate for the first time in team history last season. This season's orange jersey comes with a few modifications, including a splash of the midnight blue on the shoulder yoke, reminiscent of a rugby kit.
The blue numbers perfectly compliment the orange hue of the jersey with a white trim for added visibility.
SEASON TICKETS ARE ON SALE NOW!
Support the Swamp Rabbits and get the best price on tickets for the 2020–21 season. Take part in team events and get some sweet benefits, starting at just $450 per seat, or just $12.50 per game.
Swamp Rabbits face masks and Andrew Lord t-shirts are now on sale! Head over to the Hop Shop page and get ready for the upcoming season.